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WJCT today announced three additions to its Board of Trustees, as the community-owned and operated public media organization officially confirmed approval for Dr. A Zachary Faison, Jr., Hugh Greene and James L. Liang to their first three-year terms at its September 24 annual meeting

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Hoffmann Expands Executive Coaching Services in Response to Pandemic: Chamber Trustee Committed to Helping Local Businesses Survive & Thrive

Published Tuesday, September 15, 2020


Hoffmann Coaching is significantly expanding its capacity to meet the increasing needs of midsize and large companies as a result of the pandemic, said President Terry Hoffmann, MA, PCC, BCC.


Hoffmann, a Jax Chamber Trustee, has been using best practices in executive coaching to increase capacity and drive top performance for individuals and organizations since 2008. Her company serves elite professionals and their teams in healthcare as well as engineering, technology, financial services, manufacturing, legal, education, and other knowledge-based industries.


“Due to the rapidly-changing economic landscape fostered by the pandemic, the need for businesses to be flexible and responsive has rarely been greater,” Hoffmann said. “During this time of massive disruption, companies able to adapt by effectively leveraging their greatest resource -- their people -- will increase market share, survive and thrive. That’s where we come in!”


“Since coaching is one of the best, most cost-effective ways to increase the effectiveness of leaders and teams,” she continued, “we’re expanding our own team and service lines to help our Chamber colleagues and other businesses meet and exceed their performance and profitability targets. We know our skills and experience can make a measurable difference, and look forward to serving our business community.”


Hoffmann said her business has added a cadre of highly qualified and experienced coaches to its roster.  Their specialties support and enhance the firm’s expanded service lines, below:


  • Executive Coaching
  • Team Coaching
  • Coaching Skills Development for Leaders
  • Coaching Program Design & Optimization
  • Mentor Coaching for Internal & External Coaches
  • Customized Meeting Facilitation & Support


The expanded capacity will provide even greater value to Hoffmann’s client companies by offering a comprehensive and coordinated suite of busines services designed specifically for the emerging needs of 21st century businesses. Despite the changes that come with more people and offerings, Hoffmann said some things will remain the same.    


“We will continue to partner with our clients, to leverage best practices in coaching and human performance, take a systems approach to our work, and bring our A game – and highest integrity -- to each engagement,” she said. “I like to say we are in business ‘to make your best even better.’ That goes for people, processes, and performance, and there’s nothing we like more than helping our clients achieve their goals and more!”  


Reflecting on the timing of her expansion, Hoffmann said, “I started this business during the Great Recession. It got off the ground very quickly, so starting the next phase of our evolution at this moment seems right on target.  We look forward to playing a role in the success of our Chamber friends and colleagues in the months and years ahead. Now is the time to be bold!”



Terry Hoffmann