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EvenTide and TrailMark Honored at Laurel Awards

GreenPointe Communities Receives Three Marketing Honors

Published Wednesday, February 26, 2020


GreenPointe Communities, LLC, was honored by the Northeast Florida Builders Association Sales and Marketing Council with three Laurel Awards recognizing TrailMark, a nature-first community in St. Johns County, and EvenTide, an exclusive Ponte Vedra Beach neighborhood just steps from the Atlantic Ocean. GreenPointe received the best consumer event and best digital marketing campaign for TrailMark, and the best 30-60 second commercial for EvenTide.


“We are honored to receive this recognition for successfully communicating the exceptional settings and competitive differences at our communities of TrailMark and EvenTide,” said GreenPointe Communities Marketing Director Gaynelle James. “GreenPointe Communities is esteemed for creating communities that offer a lifestyle and environment where people want to live. We appreciate the accolades from our industry peers and we hope it will encourage everyone to visit and learn more about our unique communities.”


At TrailMark, life is about experiences, connections and enjoying nature. There is no better way to show off the recreation-first lifestyle that makes TrailMark unique than by hosting a community event open to all. On a picture-perfect Saturday in mid-May, TrailMark hosted Touch-A-Truck, where more than 2,000 residents and homebuyer prospects enjoyed summer inflatables, games, face painting, five food trucks, model home tours, giveaways and more than 20 trucks including dump trucks, monster trucks, St Johns County Fire & Rescue, SWAT, tractors, a garbage truck, a tow truck and more. Touch-A-Truck resulted in increased awareness of the community, generated hundreds of leads for the builders, and provided a great way to kick off summer for everyone.


To generate buzz and attendance for TrailMark’s Touch-a-Truck, GreenPointe and its creative and media partner, Ruckus Advertising, implemented a digital campaign one month in advance across multiple platforms, including digital billboards, banner ads, email distributions and social media. The campaign components were adjusted throughout to ensure maximum reach and engagement. Broad-based social media postings achieved optimal exposure and drove those interested to an Eventbrite page where registrations and attendee data were collected. By the morning of the event, more than 1,000 attendees had registered and more than 2,000 attended the successful event.


For the 30 to 60 second commercial, visual storytelling created the emotion of the serene lifestyle only found at EvenTide, a new luxury 23 home community located along Ponte Vedra Boulevard and perfectly positioned between the majestic Atlantic Coastline and the untouched Guana River. Harlee + Dakota Visual Storytellers were tasked to capture EvenTide’s coastal solitude and naturally beautiful surroundings by using imagery gathered at the property and locally in the surrounding areas of Ponte Vedra Beach, St. Augustine and Jacksonville. While narration was initially considered, upon completion the video proved to be more powerful when allowing the simplicity of the imagery to speak for itself. The video is featured prominently on the EvenTide website and has been shared across social media channels and in eblasts to both prospects and the Realtor community. 


For more information about GreenPointe Communities, visit



 GreenPointe Communities Marketing Director Gaynelle James received three Laurel Awards from the Northeast Florida Builders Association honoring the company’s marketing efforts for the communities of TrailMark and EvenTide.



About GreenPointe Communities, LLC


GreenPointe Communities is the community and urban development division of GreenPointe Holdings with extensive real estate market data and analytical systems to rapidly assess real estate values and challenges.


The GreenPointe team has more than 140 years collective experience in developing some of the most sought-after master-planned and condominium communities in the Southeast. The team creates and transforms residential and mixed-use communities into neighborhoods for today’s homebuyer while providing lasting, sustainable value.


Having the utmost respect for the land, the GreenPointe team works diligently to protect and enhance nature’s best assets. This thoughtful practice allows GreenPointe Communities to create and reenergize communities that provide for an enduring lifestyle where people want to live, work and enjoy recreation. 


More information is available at or (904) 996-2485.



About TrailMark


With impressive oak tree hammocks, lakes, winding waterways and trails, TrailMark has been carefully planned around its natural environment. TrailMark offers a recreation-rich lifestyle with thoughtfully designed amenities to enhance the community experience, such as trails that connect residents with their neighborhood and a kayak launch to Six Mile Creek. The amenity center and Camp House, a lakeside pavilion, are destinations within the community and gateways to friendships.


TrailMark is located within the highly rated St. Johns County School District and zoned for Nease High School, Pacetti Bay Middle School and the new Picolata Crossing Elementary School, which is adjacent to TrailMark. The community’s proximity to Interstate 95, Jacksonville and St. Augustine offers residents easy access to entertainment, shopping, dining, employment centers and more.


For more information, visit



About EvenTide

Situated between the Atlantic Ocean and the Guana River in northern St. Johns County, EvenTide is a new enclave in Ponte Vedra Beach. The community offers 23 estate-sized home sites ranging from approximately a half-acre to more than one acre. EvenTide has been carefully planned to highlight the community’s location and geographical features. EvenTide residents will enjoy private beach access via Ponte Vedra Beach Boulevard.


Located at 1044 Ponte Vedra Boulevard, between Sawgrass Drive and Mickler’s Road, the community’s proximity to Jacksonville and St. Augustine affords easy access to major employment centers, entertainment venues, recreation, upscale shopping and dining. EvenTide is zoned for A-rated public schools in the St. Johns County School District.


For more information, contact Gaynelle James or Mike Taylor of GreenPointe Communities at (904) 562-1842 or visit


CONTACT: Maxine McBride (904) 280-7960 or


COMPANY CONTACT: Gaynelle James (904) 996-2485 or