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The Landing - Night

Online Personal Finance Company Chooses Jacksonville for Southeast Operations Center

SoFi to Create 300 Financial Technology Jobs Economic Development Agreement Unanimously Approved by Jacksonville City Council

Published Wednesday, August 28, 2019 5:00 pm



Online personal finance company SoFi will open its Southeast Operations Center in Jacksonville at the start of 2020. The Jacksonville City Council unanimously approved the economic development agreement as Project Quail earlier this month. 


“Jacksonville’s reputation as a hub for finance and technology continues to grow,” said Jacksonville Mayor Lenny Curry. “This investment is the latest demonstration of confidence in our region, economy and skilled workforce. SoFi will enhance our community’s growing presence in this all-important sector of our economy.”


SoFi, which is actively recruiting in the area, plans to hire at least 300 employees by the end of 2021 at the Jacksonville location. The company will focus initial hiring on Operations functions including member relations, loan review, quality assurance and fraud prevention to support their full suite of product offerings including student loans, personal loans, home loans, investing tools and cash management accounts.


“As SoFi grows, we knew we needed to expand our real estate footprint to maintain our top-tier level of support for all of our members across the country,” said Anthony Noto, CEO of SoFi. “Jacksonville, from the start of our exploration, has been a clear front runner for talent, accessibility, and offering an affordable cost of living. We’re thrilled to expand our SoFi family to Florida.”


SoFi, which already has over 1,400 employees, headquartered in San Francisco, has offices in Montana, Utah, New York, Delaware, Virginia, and California.


This announcement culminates the series of three financial technology (FinTech) projects approved by or introduced to the City Council this summer, totaling 1,000 jobs. Approved as Project Liberty in June, SS&C Technologies agreed to grow its local workforce by 198. Legislation to approve Project Sharp, a 500-job headquarter project, was introduced to the City Council this month.


“We’ve seen tremendous success attracting financial services companies to our region and FinTech is the next logical sector for us to own,” JAXUSA Partnership President Aundra Wallace said. “SoFi is an innovative, growing company and this project is a huge win for Northeast Florida. We look forward to continuing to work with SoFi and welcome them to our community.”


About the City of Jacksonville

The City of Jacksonville is the largest city by land mass in the contiguous United States, serving approximately 900,000 residents. Located in Duval County, City of Jacksonville leadership includes the mayor and a 19-member City Council. To learn more about the City of Jacksonville, visit


About SoFi

SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing, and protecting give our more than 700,000 members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of like-minded, ambitious people. For more information, visit or download our iOS and Android apps.


About JAXUSA Partnership

JAXUSA Partnership, a division of JAX Chamber, is Jacksonville’s regional economic development organization. JAXUSA Partnership recruits new companies and expands existing business to increase high-wage job growth, private capital investment and a highly skilled talent presence in Northeast Florida. The organization works with economic development partners in Baker, Clay, Duval, Flagler, Nassau, Putnam and St. Johns counties; the independent authorities of JAXPORT, JAA, JEA and JTA; CareerSource Northeast Florida; and private-sector investors in its mission to be a catalyst for regional economic growth.


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