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Harden Expands Into South Florida, Selecting Doug Beller as Market Leader

Published Thursday, July 11, 2019


Harden, one of the Southeast’s leading insurance, risk management and employee benefits firms, has formally expanded into the South Florida market. Already serving many clients in South Florida, nationally, and internationally, adding a Fort Lauderdale office will allow Harden to provide more localized service, expand its talent pool, and better connect to the South Florida community. With the strategic addition of Doug Beller as Executive Vice President, South Florida Market Leader and Employee Benefits Account Director, Harden will continue its organic growth strategy and enhance executive leadership to support its succession plan.


Harden has chosen to remain independent to maintain its mission to provide insurance, risk management, and employee benefits services that support unique client objectives, promote long-term relationships, and enable our associates to realize their potential. “We view our independence as an asset to attract and retain associates who are passionate about our client focused culture” said M.C. “Ceree” Harden, III, Chief Executive Officer of Harden. “We are excited to expand to South Florida with Doug leading our efforts in this market” said Justin Terry, President of Harden. The expansion into the South Florida market is part of Harden’s long-term strategic plan.


Doug Beller brings more than 20 years’ experience and senior level industry expertise in sales and operations management of Property, Casualty and Employee Benefits products. Doug is a graduate of the University of Virginia, where he earned a bachelor’s degree in Economics.  He holds a Florida Life, Health and Variable Annuity (2-15) license.  Prior to joining Harden, Doug was Senior Vice President and Managing Director at USI Services, where he provided strategic leadership and management oversight to the entire South Florida insurance operations.  He was accountable for sales and marketing strategies, major account relationships, and process improvement/best practices.


About Harden

Headquartered in Jacksonville, Florida, and with offices in Amelia Island, Tampa and now Fort Lauderdale, Harden is one of the leading insurance brokerage firms in the country, providing risk management, insurance, employee benefits, and personal and financial services. Harden maintains a strong focus on serving enterprise clients, middle market businesses, and high net worth individuals. Founded in 1953, Harden employs more than 130 associates. For more information, visit



Jennifer Norton