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WJXT - TV4 Wins the 2018/2019 TV Season

Jacksonville viewers consistently choose News4JAX for News and Entertainment programming

Published Tuesday, June 18, 2019


The 2018/2019 traditional Nielsen television season has come to a close and WJXT Channel 4 | THE Local Station is #1 in all local news areas and beats several major broadcast networks in entertainment programming in prime time once again. The stations newscasts delivered #1 result in all dayparts, continuing a run of dominance in the Jacksonville market. 


“It’s incredibly humbling to see month after month, year after year how the community continues to make us their first choice for local news,” said Bob Ellis, WJXT Vice President and General Manager. “We take being Jacksonville's number one source for news very seriously. We know viewers look to us first for important local stories that make a difference in Jacksonville. That's our focus. That’s what being the Local Station is all about.” 


Morning News continues to lead the charge winning every major demo 4:30 a.m. - 10 a.m. and in most time periods beating all news competitors in the market combined.  News4JAX at 4:30 a.m. is #1 by 88% for Adult 25-54 ratings.  News4JAX at 5 a.m. is #1 in the time period with a 2.4 Adult 25-54 rating, tying the combined competition of WTLV, WJXX, WJAX and WFOX.  At 5:30 a.m., News4JAX won by 93% with a 2.9, once again tying all other news competitors combined.  News4JAX at 6 am is #1 in Adults 25-54 ratings in the 6-7 a.m. time period garnering a 3.2 Adult 25-54.  The Morning Show (7‑9 a.m.), anchored by Jennifer Waugh, Bruce Hamilton and Richard Nunn, is #1 in the time period with a 2.5 Adult 25-54 rating beating out all other newscasts including the national broadcasts of NBC’s Today Show on WTLV, CBS This Morning on WJAX and ABC’s Good Morning America on WJXX. May 2019 marks The Morning Show’s 95th consecutive month winning the time period in HH ratings. At 9 a.m., The Morning Show 2 beat Today Show 3 with and without Megyn Kelly.


In Evening News, News4JAX at 5 p.m. is most watched in the time period with a 1.9 A25‑54 rating.  News4JAX at 5:30 p.m. is #1 in the time period with a 2.0 Adults 25-54 rating.  News4JAX at 6 p.m. anchored by Tom Wills, Mary Baer and John Gaughan is #1 with a 2.2 Adult 25-54 rating, beating the closest competition by 22%.


The story continues in Late News where WJXT is #1 with The Ten O’Clock News at 10 p.m. with a 2.3 rating and again at 10:30 p.m. with a 1.9 rating for Adults 25-54.  News4JAX is #1 at 11 p.m. for Adults 25-54 with a 1.8.


WJXT continues to be a prominent choice for prime viewing in Jacksonville.  The lineup of Last Man Standing and The Big Bang Theory beat ABC prime in every major demo for the 2018/2019 season overall. 


Source: Nielsen September 24, 2018-May 24, 2019 average. PAVs for News programming.  Prime is based on time period averages WJXT and WFOX Monday - Friday 8 p.m. - 10 p.m., WTLV, WJXX, WJAX, WCWJ 8 p.m. - 11 p.m.


About WJXT Channel 4

WJXT Channel 4 and provides news, information and entertainment to the Northeast Florida and Southeast Georgia region.  As the market leader, The Local Station is committed to bringing quality news and programming to the local community it serves.  The station is owned by The Graham Holdings Company (NYSE: GHC) and is one of seven Graham Media Group stations along with WCWJ Jacksonville, WKMG Orlando, WSLS Roanoke, KPRC Houston, KSAT San Antonio and WDIV Detroit.


About Graham Media Group

Graham Media Group is comprised of seven local media hubs, Graham Digital and Social News Desk delivering local news, programming, advertising solutions and digital media tools for television, online, mobile, OTT, podcasts and audio devices. We are dynamic, local brands that extend well beyond the traditional TV set.  Our work helps inform, celebrate and knit together the communities we serve. 


GMG operates in six states: KPRC–Houston, WDIV–Detroit and WSLS–Roanoke (NBC); KSAT–San Antonio (ABC); WKMG–Orlando (CBS); WJXT–Jacksonville (fully local), and WCWJ–Jacksonville (CW).  Based in Detroit, Graham Digital is a digital media and technology development group widely recognized as a leading industry innovator.  Social News Desk, headquartered in Atlanta, provides its 2500+ worldwide newsroom-customers with a single dashboard to publish, measure, curate and monetize local news content on social platforms.  Website: